Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, January 27, 2009

Sales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders


Sales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders
McGraw-Hill | 2008 | ISBN: 0071546847 | Pages: 240 | PDF | 1.92 MB

The challenge: achieve high-level growth on an annual basis.

Every sales professional faces it. Mark Cook, a growth leadership consultant for leading performance improvement company O.C. Tanner, called on top sales earners at leading organizations worldwide to discover their secrets for sales success. The results revealed trailblazing strategies for dramatic growth--which can be repeated by salespeople at any level and used to lead sales and support teams in any industry.

Sales Blazers explores these eight advanced strategies that Cook observed in “Sales Blazers” across the board at Fortune 500 and Inc. 500 companies. Pulling from his experience as a sales leader in the trenches, Cook reveals how these sales leaders use each breakthrough strategy to consistently outperform trends and their competition—creating extraordinary growth. He outlines the “Sales Blazer Method,” which encompasses the eight strategies common to all top earners. You’ll see how effective sales leaders:

Sunday, January 25, 2009

Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future 7th Edition



Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future 7th Edition
Out Of Your Mind . . . And Into The Mark | 2008 | ISBN: 0944205372 | Pages: 352 | PDF | 4.82 MB

From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.





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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company


The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
McGraw-Hill | 2008 | ISBN: 0071548335 | Pages: 224 | PDF | 1,39 MB

Discover the secrets of world-class leadership!

When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:






* Understanding the ever-evolving needs of customers
* Empowering employees by treating them with the utmost respect
* Anticipating customers' unexpressed needs and concerns
* Developing and conducting an unsurpassed training regimen

Sharing engaging stories from the company's employees - from the corporate office and hotels around the globe - Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.

The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.

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The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business




The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business
AMACOM | 2008 | ISBN: 0814401678 | Pages: 192 | PDF | 1.14 MB

Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t. With hard-won wisdom and empathy, she shows readers:




• the 8 questions everyone should ask up front
• the top 10 traits of the successful entrepreneur
• how to obtain a license and sellers permit
• the best way to create a business plan
• 10 simple ways to get referrals
• the 6 secrets of marketing a business
• smart tips for investing and finance
• ways to avoid burnout
• how to avoid the 7 biggest pitfalls in business

Starting one’s own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.

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Cutting Edge: Innovation and Entrepreneurship in New Europe



Cutting Edge: Innovation and Entrepreneurship in New Europe
Edward Elgar Publishing | 2008 | ISBN: 1845429745 | Pages: 208 | PDF | 1.41 MB

This original selection of case studies from eight new EU member countries looks at the ability of entrepreneurs to develop innovative and successful firms in an environment of turbulent social and economic change. "The Cutting Edge" focuses on the innovative potential that these transition country environments provide and how entrepreneurs have been able to convert these possibilities into successful businesses. The contributors highlight specific aspects of the interplay between the institutional setting and the environment. They also elucidate the individual characteristics of the entrepreneur that create an enabling context for innovative behaviour to develop and grow, drawing attention to the opportunities and constraints offered in each environment.This book provides invaluable insights for academics and researchers of entrepreneurship as well as undergraduate and postgraduate students of international business and entrepreneurship. It will also provide a stimulating and important read for people conducting business in Europe.






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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity




Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
Kogan Page | 2008 | ISBN: 0749450274 | Pages: 320 | PDF | 2.15 MB

Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every $100 spent around the world, $17 is spent on a private label. The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands.

Private Label is a gripping and persuasive study of this retail phenomenon. Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate. This book is for retailers too, as they need to control private labels profitably without damaging their own business. The way forward, the authors argue, is cooperation between brands and retailers.



Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually. By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.

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101 Ways to Promote Your Real Estate Web Site



101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site
Maximum Press | 2008 | ISBN: 1931644632 | Pages: 250 | PDF | 3.11 MB

An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.




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Dubai & Co.: Global Strategies for Doing Business in the Gulf States



Dubai & Co.: Global Strategies for Doing Business in the Gulf States
McGraw-Hill | 2007 | ISBN: 0071494138 | Pages: 288 | PDF | 2.97 MB

Why Dubai?

It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co.

This up-close, in-depth guide will help you to:

* Deepen your understanding of a region of critical importance to global business
* Change your perceptions about the Gulf states and the broader Middle East
* Create corporate strategies that fit your firm and the region
* Expand your international business to make it faster, bigger, and better
* Access Gulf capital more effectively, enabling expansion and generating both local and global profits





This essential hands-on book will show you how to successfully navigate the region's most attractive markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key characteristics of each country-historical, demographic, political, economic, and regulatory-in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success. Whether you're already doing business in the Middle East or just thinking about expanding your company into new markets, Dubai & Co. is the perfect guide to one of the greatest growth opportunities in the world.

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Leading Innovation: How to Jump Start Your Organization's Growth Engine




Leading Innovation: How to Jump Start Your Organization's Growth Engine
McGraw-Hill | 2006 | ISBN: 0071470182 | Pages: 350 | PDF | 1.37 MB

Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real-world, how-to playbook of integrated creativity tools and techniques for understanding where innovation comes from and harnessing its power to create a culture where real growth happens on a constant basis.

Based on DeGraff's proven methods-which he teaches in his innovation program at the University of Michigan Ross School of Business and has applied at Fortune 500 companies around the world-this breakthrough guide focuses on systematically integrating business practices and connecting them to the value propositions they produce. You'll discover how to diagnose obstacles to innovation, realistically assess your options, and develop an integrated program of action that can be adjusted to meet the needs of any group, department, or business unit throughout your organization.

You'll learn the 7 key steps to double-digit growth, sparking innovation in your:



* Leadership-teams, development, and behavior
* Strategic planning-identifying emerging opportunities
* Organizational culture and competency development
* Performance management processes-resource allocation, portfolio management
* Innovation incubation processes-stage-gate development processes, innovation networks
* Human resource management-staffing, team building, organizational learning

Throughout, insightful case studies demonstrate how these results-driven methods are supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leading innovators.

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Sales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders


Sales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders
McGraw-Hill | 2008 | ISBN: 0071546847 | Pages: 240 | PDF | 1.92 MB

The challenge: achieve high-level growth on an annual basis.

Every sales professional faces it. Mark Cook, a growth leadership consultant for leading performance improvement company O.C. Tanner, called on top sales earners at leading organizations worldwide to discover their secrets for sales success. The results revealed trailblazing strategies for dramatic growth--which can be repeated by salespeople at any level and used to lead sales and support teams in any industry.

Sales Blazers explores these eight advanced strategies that Cook observed in “Sales Blazers” across the board at Fortune 500 and Inc. 500 companies. Pulling from his experience as a sales leader in the trenches, Cook reveals how these sales leaders use each breakthrough strategy to consistently outperform trends and their competition—creating extraordinary growth. He outlines the “Sales Blazer Method,” which encompasses the eight strategies common to all top earners. You’ll see how effective sales leaders:





He also outlines the “Sales Blazer Method,” which encompasses the eight strategies common to all top earners. You'll see how effective sales leaders:

1. Start with a clean bill of health to increase selling time
2. Spark a performance pursuit to influence and motivate
3. Get the Express Pass to accelerate relationships and beat the competition
4. Play your depth chart to align strengths and engage broader talent
5. Activate expectations to reach this quarter's goals
6. Coach like a professional to strengthen your advisory role
7. Offer RSVP feedback to achieve better results
8. Heighten reward potency to increase momentum

Used in concert, these strategies help you prepare more effectively, and improve your ability to lead and achieve goal-shattering results year after year.

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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius


The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
Wiley | 2007 | ISBN: 047010810X | Pages: 193 | PDF | 1.11 MB

"Buy this book, apply these secrets, and your prosperity will be assured."
-Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants

"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
-Bruce David, publisher of Starting Smart







"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
-Bob Bly, author of eighteen business books, including Selling
Your Services

"One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter."
-Jim Chandler, President, VistaTron

"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
-Scott Hammaker, CEO, Nashville Party Connection

"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
-Tina Nokes, owner, A-Plus Resume Service

"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history."
-Jim King, CPA, Houston

"These proven principles are the foundation upon which to build a prosperous enterprise."
-Mark Weisser, CEO, Gulf Coast Security Systems

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The Girls' Guide to Building a Million-Dollar Business


The Girls' Guide to Building a Million-Dollar Business
AMACOM | 2007 | ISBN: 0814474195 | Pages: 240 | PDF | 1.51 MB

We've all been told that nice girls don't get the corner office. And they certainly don't strike out on their own to start a million-dollar company. . . Fortunately, we all know better. As the head of the highly successful SBTV.com (Small Business Television), author Susan Wilson Solovic is an authority on making money and building a thriving business. Now in The Girls' Guide to Building a Million-Dollar Business, she shows women how to gain the confidence and knowledge they need to become successful entrepreneurs.
Featuring interviews with daring, powerhouse women like Gayle Martz, President & CEO, Sherpa's Pet Trading Company, and Taryn Rose of Taryn Rose International, Solovic offers frank advice and hard-won lessons including:




-Taking emotions out of the workplace.
-Make business decisions based on what is best for the company, not on your personal feelings.
-Thinking big and bold.
-Believe that you can be successful and be willing to announce your intentions to the world.
-Managing for growth.
-Hire the right people and discover the best ways to keep them.
-Never being afraid to take a chance.
-Boost profits by taking financial risks.

Inspiring and unflinching, The Girls' Guide to Building a Million-Dollar Business shows women that not only do they have the power to earn more money and control their financial destinies - they deserve to.

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Maximise Your Mind Power




Jim Rees, “Maximise Your Mind Power”
Dorling Kindersley Publishers Ltd | 2007-02-22 | ISBN: 1405319275 | 120 pages | CHM | 1,6 MB

Develop your skills, realise your full potential and make your life work. Discover the key tools for understanding behaviour, staying in control and improving memory. This book includes practical techniques, effective tips, 5-minute fixes and case studies to equip you to succeed in the real world, plus set your goals and check progress with simple self-assessment exercises. Follow as a complete course, or dip in and out of topics of particular interest. It is pocket-sized - take it wherever life takes you.







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The Microeconomics of Insurance




Ray Rees, Achim Wambach "The Microeconomics of Insurance"
Now Publishers Inc | 2008-02-25 | ISBN: 1601981082 | 180 pages | PDF | 1,2 MB


The Microeconomics of Insurance presents the core elements of the microeconomic analysis of insurance markets. The aim of this analysis is to understand how insurance markets work, their fundamental economic functions, and how efficiently insurance markets perform. Topics include the variables influencing the demand for insurance, the supply of insurance, premium setting, regulation of insurance markets, adverse selection and moral hazard. It is presented in a straightforward manner such that it is accessible to senior undergraduate and graduate economics students, insurance professionals, and researchers.






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The Art of Lecturing: A Practical Guide to Successful University Lectures and Business Presentations
Cambridge University Press | 2007 | ISBN: 0521876109 | Pages: 170 | PDF | 1.63 MB

This volume is a simple and clear guide to lecturing. It offers strategies for successful lectures in the academic and business communities. Told from a lecturing mindset, this book aims to combat fear and nervousness, while presenting successful tricks and tactics. Parham Aarabi discusses a wide array of practical ideas that may surprise and help even the most experienced public speakers. In addition, Aarabi provides a unique insight into lecturing for 21st century audiences based on his own lecturing experiences at the University of Toronto and Stanford University. Aarabi is the winner of the 2004 IEEE Mac Van Valkenburg Early Career Teaching Award for 'inspirational classroom instruction'.





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